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Since the development of vending machines, it has covered all walks of life, and many investors, large and small, have started their own businesses with the help of vending machines. Friends who are familiar with marketing know that crowd positioning is an indispensable part of marketing work. For operating unmanned vending machines, accurately positioning the audience is a necessary condition for success! So, what kinds of people often use unmanned vending machines?

Vending machine is a relatively new industry, and it has its own characteristics such as fashion, trend, exquisiteness and fun, so there are the following groups of people who need to pay attention:

1. Young hipsters and student groups

Vending machines for drinks and snacks account for a considerable proportion of the whole industry, and young people and students like drinking drinks and eating all kinds of snacks very much. This part of the crowd should not be ignored. It is a good choice to put some vending machines in the school. Especially in summer, vending machines with refrigeration systems are especially popular with students. As far as age is concerned, young people are more willing to shop on unmanned vending machines than middle-aged and elderly people.

2. Groups in the fields of electronics and mechanical science and technology

Generally speaking, these types of groups belong to groups with strong hands-on ability, and they are particularly easy to accept fashionable hardware of science and technology, so they are definitely very interested in unmanned vending machines. For this kind of group, vending machines can be placed in IT personnel gathering places, such as software parks in major cities. The number of orders issued every day is relatively stable, and it is easy to get fission through activity setting and sharing.

3. Young couples pursuing petty bourgeoisie life

Couples have strong spending power and like new, strange and fashionable things. For example, vending machines that automatically take photos and paste photos, blind box vending machines, etc., you should know that blind box hand-made groups have strong lethality after 95 and 00! In addition, there are couples who consume more sex toys. In recent four years, sex toy vending machines have become popular in China, and various sex toy brands have been operating in various cities.

4. "Family Cooks" in the community

Community-focused fresh vegetable and fruit vending machines have been particularly popular in recent years. Many brands are trying to seize the market and create a "smart food market" at home. Community residents no longer have to go so far to buy food, and white-collar workers who come home from work at night don't have to worry about going hungry when they go home. All vegetables, fruits and fresh food are readily available. Moreover, these residents have a high repurchase rate, and once they establish a brand in their hearts, their loyalty is very high.

The above are the types of people that should be focused on when operating unmanned vending machines. As long as the people corresponding to their product attributes are accurately positioned and the product quality is controlled, it is basically a stable business.